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Hutabarat, Dina Frenti Okvira (2023) Pengaruh Citra Merek, Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Smartphone Samsung pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas 17 Agustus 1945 Surabaya. (The Influence of Brand Image, Product Quality and Perceived Price on Samsung Smartphone Purchase Decisions in Students of the Faculty of Economics and Business, University of 17 Agustus 1945, Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.