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Harvi, Salsabilah (2024) Pengaruh Viral Marketing, Word of Mouth, dan Brand Awareness terhadap Keputusan Pembelian Skincare di E-Commerce pada Mahasiswa Program Studi Manajemen Universitas 17 Agustus 1945 Surabaya. (The Influence of Viral Marketing, Word of Mouth, and Brand Awareness on Skincare Purchasing Decisions in E-Commerce among Management Study Program Students at the University of 17 August 1945 Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
