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Dhofitri, Cantika Rosmawati Putri (2023) Analisis Pengaruh Word of Mouth, Variasi Produk, dan Gaya Hidup Terhadap Keputusan Pembelian pada Es Teh Indonesia di Surabaya. (Analysis of the Influence of Word of Mouth, Product Variations, and Lifestyle on Purchasing Decisions for Indonesian Iced Tea in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.