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Amelia, Azarine Nahdah (2025) Peran Moderasi Social Media Marketing Serta Pengaruh Price Perception Dan Brand Identity Terhadap Purchase Intention Melalui Perceived Value Sebagai Variabel Mediator Pada Carina Florist di Kota Surabaya. (The Role of Social Media Marketing Moderation and the Influence of Price Perception and Brand Identity on Purchase Intention Through Perceived Value as a Mediating Variable at Carina Florist in Surabaya City). Masters thesis, Universitas 17 Agustus 1945 Surabaya.
