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Agustina, Agustina (2024) Pengaruh Brand Image, Reference Group dan Lifestyle terhadap Keputusan Pembelian Smartphone Iphone pada Generasi Z di Surabaya. (The Influence of Brand Image, Reference Group and Lifestyle on Generation Z Smartphone Purchase Decisions in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.