The Relation Between Brand Minded Lifestyle and The Impulsive Buying Tendency in Adolescents

Putri, Ghazlina Ayunda Widhia (2017) The Relation Between Brand Minded Lifestyle and The Impulsive Buying Tendency in Adolescents. Undergraduate thesis, Untag 1945 Surabaya.

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Abstract

This research is motivated by the number of adolescents who tend to do impulsive buying , with the aim to know the relationship between the brand minded lifestyle and the impulsive buying tendency in adolescents. This research was conducted at Surabaya with 100 subjects which have age range about 12-21 years old. The research instrument applied two scales, the name is Brand Minded Lifestyle scale consist 30 items (ɑ = 0,950, range rix = 0,454-0,742), and The Impulsive Buying Tendency scale consist of 40 items (ɑ = 0,965, range rix = 0,430-0,799). This research use Spearman’s Rho for the correlate analysis. The result of the analysis of the Spearman’s Rho, showed that there was a positive correlation between the lifestyle brand minded and the impulsive buying (r = 0,299, p = 0,003). This research result indicate that the hyphotesis accepted. This means there is positivity relation between the brand minded life style and the impulsive buying tendency in adolescents.

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