Strategi Pengembangan Objek Pariwisata Pantai Dalegan

Fadhilatun, . (2019) Strategi Pengembangan Objek Pariwisata Pantai Dalegan. Masters thesis, Untag 1945 Surabaya.

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Abstract

The development of the tourism industry has a strong influence on the development of the area around the tourist attraction. Similarly, in Gresik Regency, tourism objects are the main sector, namely leading sectors that are able to improve the regional economy. This research was conducted at Dalegan Beach Tourism Object and related agencies, namely the Culture and Tourism Agency, Dalegan Village Government, Dalegan Beach Tourism Object Manager and related stakeholders. The purpose of this study is to analyze the inhibiting factors and supporting factors for the development and development of Dalegan Beach attractions. At the same time a strategy for the development and development of Dalegan Beach attractions as a creative economic product of the Dalegan Village community. The research method used is a type of descriptive research with qualitative, and data collection techniques used are interviews, observation and documentation. Data analysis techniques use data reduction and data presentation. The results of the study show that there are six supporting factors and inhibiting factors which are the basis for determining the strategy for developing Dalegan Beach tourism objects that involve the community as tourism business actors who benefit from tourism activities as much as possible for the community. The conclusion of this study is based on the analysis of the six factors resulting in four development strategies and the development of Dalegan Beach attractions, namely relationship marketing, internal marketing, social responsibility marketing and integrated marketing.

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