Pengaruh Lingkungan Eksternal, Lingkungan Internal, Strategi Kepemimpinan Biaya, Strategi Diferensiasi, Terhadap Nilai Pelanggan, dan Keunggulan Bersaing

Ingga, Ibrahim (2017) Pengaruh Lingkungan Eksternal, Lingkungan Internal, Strategi Kepemimpinan Biaya, Strategi Diferensiasi, Terhadap Nilai Pelanggan, dan Keunggulan Bersaing. Program Pascasarjana Universitas Brawijaya Malang. (Submitted)

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Abstract

The objective of this research is to analyze the effect of: (1) external environment on the low cost strategy, differentiation strategy, and competitive advantage. (2) internal environment on the low cost strategy , differentiation strategy, and competitive advantage. (3) low cost strategy on the customer value and competitive advantage. (4) differentiation strategy on the customer value and competitive advantage. (5) customer value on the competitive advantage. To achieve those objectives, this empirical research has been conducted by using independent variables, they are: the external environment, the internal environment, the low cost strategy, and the differentiation strategy. The dependent variables are customer value and the competitive advantage. The population of this research is150 manufacturing industries with Go Public status listed in Jakarta Stock Exchange. This research obtains the data from manufacturing industries by using questionnaires with Likert Scale 1-5, and there are 125 manufacturing industries have send back the answered questionnaires. This research analyses the data by using Structural Equation Modeling (SEM). The result of this research shows that: (1) the external environment variable has a positive and significant influence on the low cost strategy and differentiation strategy, but does not significantly influence the competitive advantage. (2) the internal environment variable has a positive and significant influence on the low cost strategy, but does not significantly influence the differentiation strategy and the competitive advantage. (3) the low cost strategy variable has a positive and significant on the customer value variable and competitive advantage variable. (4) the differentiation variable does not significantly influence the customer value variable and competitive advantage variable. (5). the customer value variable does not significantly influence the competitive advantage.

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