Pengaruh Terpaan Instagram @magetantourism Terhadap Minat Kunjungan Followers Ke Telaga Sarangan. (The Influence of Instagram Post Exposure from @magetantourism on Followers' Intention to Visit Telaga Sarangan).

Yuwanti, Resty (2026) Pengaruh Terpaan Instagram @magetantourism Terhadap Minat Kunjungan Followers Ke Telaga Sarangan. (The Influence of Instagram Post Exposure from @magetantourism on Followers' Intention to Visit Telaga Sarangan). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Tourism is one of the sectors that plays an important role in supporting regional economic growth, one of which is through the Telaga Sarangan tourist destination in Magetan Regency. Telaga Sarangan is one of the tourist attractions that has natural appeal, such as beautiful scenery, cool atmosphere, and its location on the slopes of Mount Lawu. However, the number of tourists visiting Telaga Sarangan has fluctuated from year to year, requiring a more effective promotional strategy. The development of digital technology has made social media one of the communication platforms widely used in tourism promotion activities. One of them is through the official Instagram account @magetantourism, which is used to provide information about tourist destinations in Magetan Regency, including Telaga Sarangan. Although it has a considerable number of followers, several posts related to Telaga Sarangan still show low levels of interaction, making it necessary to determine the extent to which exposure to Instagram posts can influence followers’ interest in visiting. This study aims to determine the effect of Instagram post exposure from @magetantourism on followers’ interest in visiting Telaga Sarangan. This research uses a quantitative approach with an explanatory research type. The study applies Harold D. Lasswell’s communication model to explain the communication process and Karl Erik Rosengren’s media exposure theory, which examines media use based on frequency, duration, and attention toward messages. Data were collected through questionnaires distributed to followers of the @magetantourism Instagram account and then analyzed using statistical techniques to determine the influence between Instagram post exposure as the independent variable and visiting interest as the dependent variable. This study is expected to provide an overview of the role of social media as a communication medium in tourism promotion.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Media Exposure, Instagram, Tourism Promotion, Visit Interest, Telaga Sarangan
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1152200135 Resty Yuwanti
Date Deposited:	05 Nov 2026 02:53
Last Modified:	05 Nov 2026 02:53
URI:	http://repository.untag-sby.ac.id/id/eprint/47349

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