Eviana, Merlina Yulis (2026) Pengaruh Efikasi Diri, Pola Pikir Kewirausahaan Dan Variasi Menu Terhadap Keberhasilan Usaha Pedagang Kaki Lima Di Kawasan Wisata Pantai Konang Trenggalek. (The Influence of Self-Efficacy, Entrepreneurial Mindset, and Menu Variation on the Success of Street Vendor Businesses in the Konang Beach Tourism Area, Trenggalek). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to analyze the influence of self-efficacy, entrepreneurial mindset, and menu variation on the business success of street food vendors in the Pantai Konang tourist area, Trenggalek. The success of street food businesses is influenced by various internal and external factors. Self-efficacy enables business owners to develop confidence in managing and expanding their businesses, while an entrepreneurial mindset encourages them to recognize opportunities, solve problems, and create innovations. In addition, menu variation serves as an important strategy to attract customers, meet diverse consumer preferences, and enhance business competitiveness.This study employed a quantitative research approach using a survey method. Data were collected through questionnaires distributed to street food vendors operating in the Pantai Konang tourist area, Trenggalek. The collected data were analyzed using multiple linear regression analysis after conducting instrument validity and reliability tests, as well as classical assumption tests to ensure the suitability of the research model.The findings indicate that self-efficacy has a positive influence on business success. Entrepreneurial mindset also has a positive influence on business success. Likewise, menu variation positively influences business success. Furthermore, self-efficacy, entrepreneurial mindset, and menu variation simultaneously contribute positively to the business success of street food vendors in the Pantai Konang tourist area, Trenggalek.The findings of this study are expected to provide valuable insights for business owners in strengthening self-confidence, fostering an entrepreneurial mindset, and developing product innovation through menu variation to achieve sustainable business success. In addition, this study may serve as a useful reference for future research examining the factors affecting business success in the micro-enterprise sector.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Self-Efficacy, Entrepreneurial Mindset, Menu Variation, Business Success, Street Food Vendors |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1122200090 Merlina Yulis Eviana |
| Date Deposited: | 31 Aug 2026 04:25 |
| Last Modified: | 31 Aug 2026 04:25 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/46666 |
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