Zuliyana, Zuliyana (2025) FINANCIAL LITERACY, HEDONIC LIFESTYLE, DAN INTENSITAS PENGGUNAAN QRIS TERHADAP PERILAKU KEUANGAN PRIBADI GENERASI Z DI ERA CASHLESS SOCIETY MAHASISWA PRODI MANAJEMEN, FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS 17 AGUSTUS 1945 SURABAYA. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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PENGARUH FINANCIAL LITERACY, HEDONIC LIFESTYLE, DAN INTENSITAS PENGGUNAAN QRIS TERHADAP PERILAKU KEUANGAN PRIBADI GENERASI Z DI ERA CASHLESS SOCIETY (1).pdf Download (3MB) |
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh Financial Literacy, Hedonic Lifestyle, dan Intensitas Penggunaan QRIS terhadap Perilaku Keuangan Pribadi Generasi Z pada mahasiswa Universitas 17 Agustus 1945 Surabaya di era cashless society. Penelitian menggunakan metode kuantitatif dengan kuesioner kepada 100 responden dan dianalisis menggunakan regresi linier berganda melalui SPSS Versi26. Hasil penelitian menunjukkan bahwa Financial Literacy dan Intensitas Penggunaan QRIS berpengaruh signifikan terhadap Perilaku Keuangan Pribadi. Hedonic Lifestyle tidak berpengaruh signifikan, sehingga kecenderungan konsumtif mahasiswa tidak secara langsung memengaruhi cara mereka mengelola keuangan. Temuan ini menegaskan bahwa literasi keuangan dan teknologi pembayaran digital menjadi faktor dominan dalam membentuk perilaku keuangan Generasi Z. Penelitian ini memberikan implikasi bagi pengembangan teori perilaku keuangan di era digital serta pentingnya edukasi keuangan dan literasi digital bagi mahasiswa. Penelitian selanjutnya disarankan menambahkan variabel seperti self-control atau financial attitude sebagai mediator.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Financial Literacy, Hedonic Lifestyle, Intensitas Penggunaan QRIS, Perilaku Keuangan Pribadi. |
| Subjects: | H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212200004 ZULIYANA ZULIYANA |
| Date Deposited: | 01 Jul 2026 03:59 |
| Last Modified: | 01 Jul 2026 03:59 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/44819 |
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