Sipayung, Eka Indriani (2026) PENGARUH CUSTOMER EXPERIENCE, PRICE PERCEPTION, DAN ELECTRONIC WORD OF MOUTH TERHADAP NIAT BELI ULANG PADA KONSUMEN BELIA COSMETIC STORE DI SURABAYA. Undergraduate thesis, UNIVERSITAS 17 AGUSTUS 1945 SURABAYA.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Customer Experience, Price Perception, dan Electronic Word of Mouth terhadap niat beli ulang konsumen Belia Cosmetic Store di Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel purposive sampling. Data primer diperoleh melalui penyebaran kuesioner berskala Likert kepada 100 responden yang pernah berbelanja atau mengenal Belia Cosmetic Store. Data yang terkumpul dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS versi 31. Hasil penelitian menunjukkan bahwa Customer Experience, Price Perception, dan Electronic Word of Mouth berpengaruh positif dan signifikan terhadap niat beli ulang, baik secara parsial maupun simultan. Temuan ini mengindikasikan bahwa pengalaman berbelanja yang menyenangkan, persepsi harga yang wajar, serta ulasan konsumen yang positif memiliki peran penting dalam mendorong konsumen untuk melakukan pembelian ulang produk kosmetik di Belia Cosmetic Store.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | L Education > L Education (General) T Technology > TX Home economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212200368 Eka Indriani Sipayung |
| Date Deposited: | 30 Jun 2026 04:47 |
| Last Modified: | 30 Jun 2026 04:47 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/44667 |
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