Wahyudi, Nur Achmad (2026) Pengaruh Manajemen Keuangan Pribadi, Literasi Digital, Gaya Hidup Konsumtif dan Media Sosial Terhadap Perilaku Investasi Mahasiswa di Pasar Kripto. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Official URL: https://aksiologi.org/index.php/gemahripah/article...
Abstract
Pertumbuhan investasi aset kripto di kalangan pelajar Indonesia meningkat pesat seiring berkembangnya teknologi digital dan maraknya pengaruh media sosial. Penelitian ini bertujuan untuk menganalisis pengaruh Manajemen Keuangan Pribadi, Literasi Digital, Gaya Hidup Konsumtif, dan Media Sosial terhadap Perilaku Investasi Mahasiswa di Pasar Kripto. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 mahasiswa investor kripto dari tiga universitas di Surabaya yang dipilih menggunakan teknik purposive sampling. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa Manajemen Keuangan Pribadi, Literasi Digital, Gaya Hidup Konsumtif, dan Media Sosial berpengaruh signifikan secara parsial maupun simultan terhadap Perilaku Investasi Mahasiswa. Media sosial ditemukan sebagai faktor paling dominan, sedangkan gaya hidup konsumtif menunjukkan pengaruh negatif.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Manajemen Keuangan Pribadi, Literasi Digital, Gaya Hidup Konsumtif, Media Sosial, Perilaku Investasi, Pasar Kripto. |
| Subjects: | H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212200086 Nur Achmad Wahyudi |
| Date Deposited: | 30 Jun 2026 03:21 |
| Last Modified: | 30 Jun 2026 03:21 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/44102 |
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