Perlindungan Konsumen atas Pembelian Produk Palsu Oleh Pelaku Usaha Luar Negeri. (Consumer Protection on the Purchase of Counterfeit Products by Foreign Business Actors).

Firdasari, Yessa (2025) Perlindungan Konsumen atas Pembelian Produk Palsu Oleh Pelaku Usaha Luar Negeri. (Consumer Protection on the Purchase of Counterfeit Products by Foreign Business Actors). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The rapid growth of electronic commerce (e-commerce) has significantly expanded access for Indonesian consumers to purchase goods from foreign business actors. However, this convenience also brings various challenges, particularly the increasing circulation of counterfeit products that cause substantial losses to consumers. This study aims to analyze the mechanisms of liability imposed on foreign business actors for damages suffered by Indonesian consumers and to evaluate the effectiveness of existing legal protections under national regulations, particularly the Consumer Protection Act (UUPK), the Electronic Information and Transactions Act (UU ITE), and Government Regulation No. 80 of 2019 concerning Electronic Commerce (PMSE).Using a normative juridical method, this research examines the legal framework and dispute resolution mechanisms available to consumers seeking redress from foreign business actors, including complaint procedures through online marketplaces, consumer protection agencies, the Consumer Dispute Settlement Agency (BPSK), and civil litigation. The findings reveal that although Indonesia’s regulatory framework provides normative grounds for holding foreign business actors accountable, its practical effectiveness is still constrained by jurisdictional limitations, difficulties in proving counterfeit products, the absence of local representatives for foreign businesses, and obstacles in enforcing cross-border decisions. Furthermore, marketplace oversight and customs control remain suboptimal in preventing the entry of counterfeit goods into Indonesia via cross-border shipment channels. This study concludes that both preventive and repressive legal protections for consumers in cross-border e-commerce transactions are not yet fully effective. Therefore, strengthening regulatory measures, enhancing international cooperation, tightening verification requirements for foreign sellers, and improving the supervisory role of electronic marketplace providers are essential. In addition, increasing consumer awareness regarding the risks of counterfeit products and how to identify them plays a crucial role in minimizing potential losses.

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