Khoirunnaza, Harizky (2025) Pengaruh Inovasi Produk, Citra Merek, Dan Kualitas Produk Terhadap Loyalitas Pelanggan Consina Store Cabang Ngagel Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Consina (Continental Summit Navigation) adalah merek perlengkapan luar ruangan Indonesia yang didirikan pada tahun 1998 oleh Jefri M. Poluakan. Nama "Consina" merupakan singkatan dari Continental Summit Navigation, yang menggambarkan visi perusahaan sebagai penyedia perlengkapan petualangan yang andal untuk menjelajahi berbagai medan dan wilayah. Consina dikenal luas sebagai produsen dan distributor berbagai perlengkapan luar ruangan seperti: tas jinjing dan ransel, tenda dan kantong tidur, jaket gunung dan pakaian luar ruangan, sepatu dan sandal gunung, panjat tebing, hiking, berkemah, dan perlengkapan perjalanan lainnya. Produk-produk Consina dirancang untuk memenuhi kebutuhan para pecinta alam, pendaki gunung, pelancong, dan profesional di bidang ekspedisi. Salah satu keunggulan utama Consina adalah kemampuannya menyediakan produk berkualitas dengan harga yang relatif terjangkau, sehingga populer di kalangan penggemar kegiatan luar ruangan di Indonesia. Tujuan penelitian yang ingin dicapai sesuai dengan rumusan masalah yang telah dijelaskan di atas adalah untuk mengetahui dan menganalisis Pengaruh Inovasi Produk, Citra Merek, dan Kualitas Produk terhadap Loyalitas Pelanggan Toko Consina Cabang Ngagel, Surabaya. Dengan jumlah sampel sebanyak 100 responden yang dikumpulkan menggunakan kuesioner dan teknik analisis yang digunakan adalah uji deskriptif, uji validitas, uji reliabilitas, uji regresi linier berganda, dan uji hipotesis dengan menggunakan SPSS 26.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Pengaruh Inovasi Produk, Citra Merek, Dan Kualitas Produk Terhadap Loyalitas Pelanggan Consina Store Cabang Ngagel Surabaya |
| Subjects: | Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212100058 HARIZKY KHOIRUNNAZA |
| Date Deposited: | 30 Jun 2026 08:10 |
| Last Modified: | 30 Jun 2026 08:10 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/42128 |
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