Analisis Faktor Yang Mempengaruhi Pendapatan Pelaku Usaha Pakaian Di Pasar Raya Mojosari Kecamatan Mojosari Kabupaten Mojokerto

Devi, Putri Citra (2025) Analisis Faktor Yang Mempengaruhi Pendapatan Pelaku Usaha Pakaian Di Pasar Raya Mojosari Kecamatan Mojosari Kabupaten Mojokerto. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Tujuan dari penelitian ini untuk menganalisis faktor yang mempengaruhi pendapatan pelaku usaha pakaian di pasar raya mojosari, Kecamatan Mojosari, Kabupaten Mojokerto. Jenis data yang digunakan adalah data kuantitatif. Metode analisis yang digunakan adalah analisis regresi linier berganda dengan bantuan program SPSS 25. Sumber data penelitian ini diantaranya data primer yang diperoleh dari penyebaran kuesioner kepada responden pelaku usaha pakaian di pasar raya mojosari dan data sekunder yang diperoleh dari kantor pasar raya mojosari. Pada penelitian ini teknik yang diambil dalam pengambilan sampel adalah dengan jenis sampel jenuh dengan jumlah 38 responden. Hasil penelitian menunjukkan bahwa variabel kualitas produk (X1) dan harga (X2) berpengaruh negatif dan signifikan terhadap pendapatan pelaku usaha pakaian (Y). Sedangkan adanya pengaruh positif dan signifikan pada variabel permintaan (X3) terhadap pendapatan pelaku usaha pakaian (Y) di Pasar Raya Mojosari, Kecamatan Mojosari, Kabupaten Mojokerto. Diharapkan informasi ini dapat memberi manfaat atau masukan kepada pelaku usaha pakaian di pasar raya mojosari, Kecamatan Mojosari, Kabupaten Mojokerto untuk selalu bijak dalam membuat keputusan akan perubahan baik dari segi harga dan kualitas dalam membeli pakaian yang nantinya digunakan untuk berusaha.

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