Febianti, Fifiana Putri (2025) Analisis Resepsi Konten Karier Tiktok @vmuliana Pada Mahasiswa di Surabaya Timur Dalam Mempersiapkan Dunia Kerja. (Reception Analysis of Tiktok @vmuliana Career Content for Students in East Surabaya in Preparing for the World of Work). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
In the contemporary digital media landscape, Tiktok has developed into one of the crucial platforms for information dissemination, including in the realm of career education. With more than 165 million active users in Indonesia as of October 2024, Tiktok shows great potential as a strategic communication medium for younger generation. This study aims to examine how career content from influencer Vina Muliana (@vmuliana) is received and interpreted by students in east Surabaya in preparing for the world of work. Using a qualitative approah with a reception analysis reserach type and baes on Stuart Hall’s Receptions Analysis Theory, data was obtained through in-depth interviews with four informants across three universities accompanied by participatory observation, and documentation, then analysed through triangulation to ensure data validity. The results showed that students’ receptions occupied three main position: the dominant position, where students accepted the content message in its entirety and applied it. The second position is negotiation, whisch whisch is partial acceptance of the message content with adjustments to personal experience. The opposition position is reflective, students who consider the content less speccifically relevant and only supplementary. This finding confirms that students are active audiences who critically shape meaningg based on their individual backgrounds.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Tiktok, Career Content, Students, Reception Analysis, Digital Media |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152100188 Fifiana Putri Febianti |
| Date Deposited: | 14 Mar 2002 18:01 |
| Last Modified: | 14 Mar 2002 18:01 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/40111 |
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