Analisis Konten TikTok @fahmi.n1997 Dalam Meningkatkan Brand Awareness Produk Cemilan Cihuy. (Content Analysis of Tiktok @fahmi.n1997 in Increasing Brand Awareness of Cihuy Snack Products).

Bhakti, Anggraeni Ardhiana (2025) Analisis Konten TikTok @fahmi.n1997 Dalam Meningkatkan Brand Awareness Produk Cemilan Cihuy. (Content Analysis of Tiktok @fahmi.n1997 in Increasing Brand Awareness of Cihuy Snack Products). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The rapid growth of social media platforms, especially TikTok, has triggered a significant surge in the number of content creators who not only interact with, but also innovate the use of these platforms. This phenomenon, which will become more prevalent in 2023, indicates a shift in digital behavior in the realm of marketing and communication. This research focuses on the case study of Fahmi Cihuy, an individual with a background in broadcasting, who managed to effectively utilize TikTok as an online sales channel as well as an important tool in increasing brand awareness. Through a case study approach with the AIDA (Attention, Interest, Desire, Action) analytical framework, this research aims to describe the strategies Fahmi Cihuy uses to attract audience attention, arouse interest and desire for the products or services offered, and ultimately encourage the act of purchase. The results of the study are expected to provide an in-depth understanding of how content creators with certain scientific backgrounds are able to adapt and innovate on the TikTok platform for commercial purposes. The implications of this research can be a reference for individuals or businesses who want to optimize the TikTok platform as a means of digital marketing and building a strong brand image

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