Ubeidillah, Ubeidillah (2025) Pengaruh Kualitas Produk, Persepsi Harga, dan Citra Merek Terhadap Keputusan Produk Consina di Kecamatan Rungkut Surabaya. (The Influence of Product Quality, Price Perception, and Brand Image on Consina Product Purchase Decisions in Rungkut District, Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945.
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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAM CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK CONSINA DI KECAMATAN RUNGKUT SURABAYA.pdf Download (1MB) |
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Abstract
Penelitian ini bertujuan untuk mengkaji pengaruh kualitas produk, persepsi harga, dan citra merek terhadap Keputusan pembelian produk Consina di Kecamatan Rungkut Surabaya. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survey, melibatkan sejumlah responden 100 dari pengguna Consina di Kecamatan Rungkut Surabaya. Data yang diperoleh dianalisis menggunakan teknik regresi berganda untuk mengetahui sejauh mana kualitas produk, persepsi harga, dan citra merek memengaruhi Tingkat Keputusan pembelian. Hasil penelitian menunjukan bahwa kualitas produk, persepsi harga, dan citra merek berpengaruh signifikan terhadap Keputusan pembelian produk Consina di Kecamatan Rungkut Surabaya. Nilai Adjusted R Square sebesar 90,6% menunjukan bahwa ketiga variabel tersebut memengaruhi Keputusan pembelian, sementara 9,4% dipengaruhi oleh variabel lain yang tidak diteliti. Uji simultan menghasilkan nilai fhitung 317,507 > ftabel 2,70 dengan signifikansi 0,000 mengindikasikan bahwa kualitas produk, persepsi harga, dan citra merek secara simultan berpengaruh signifikan terhadap Keputusan pembelian produk Consina. Kata Kunci: Kualitas Produk, Persepsi Harga, Citra Merek, Keputusan Pembelian
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Kualitas produk, Persepsi Harga, Citra Merek, Keputusan Pembelian |
| Subjects: | A General Works > AC Collections. Series. Collected works |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212100308 Ubeidillah Ubeidillah |
| Date Deposited: | 27 Nov 2001 17:52 |
| Last Modified: | 27 Nov 2001 17:52 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/38646 |
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