Pengaruh Kualitas Produk, Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan Konsumen (pada Bober Cafe Surabaya). (The Influence of Product Quality, Service Quality, and Price Perception on Consumer Satisfaction (at Bober Cafe Surabaya)).

Laksono, Moch. Yehye Budi (2025) Pengaruh Kualitas Produk, Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan Konsumen (pada Bober Cafe Surabaya). (The Influence of Product Quality, Service Quality, and Price Perception on Consumer Satisfaction (at Bober Cafe Surabaya)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Penelitian ini dilakukan di Bober Café Surabaya dengan tujuan menguji pengaruh Kualitas Produk, Kualitas Pelayanan, dan Persepsi Harga terhadap Kepuasan Konsumen, baik secara simultan maupun parsial. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 100 konsumen Bober Café Surabaya. Analisis data dilakukan menggunakan software SPSS melalui metode Analisis Linear Berganda, Uji F, dan Uji T. Hasil uji validitas dan reliabilitas menunjukkan bahwa kuesioner yang digunakan dalam penelitian ini valid dan reliabel. Uji asumsi klasik menunjukkan bahwa data yang digunakan memenuhi asumsi regresi linear berganda. Sedangkan hasil uji-t dan uji-f menunjukkan Kualitas Produk, Kualitas Pelayanan, dan Persepsi Harga memiliki pengaruh signifikan baik secara parsial maupun simultan, terhadap Kepuasan Konsumen di Bober Café Surabaya, karena memiliki Tingkat signifikansi dibawah 0,05.

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