Laili, Ida Asmaul (2024) PENGARUH MEDIA SOSIAL, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN EYELASH EXTENTION PADA HANLASHES DI GRESIK. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk mengkaji pengaruh Media Sosial, Kualitas Pelayanan, dan Persepsi Harga Terhadap Kepuasan Pelanggan Eyelash Extention pada Hanlashes di Gresik. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei, melibatkan sejumlah responden 100 dari pelanggan eyelash extention Hanlashes di Gresik. Hasil penelitian menunjukkan bahwa Media Sosial, Kualitas Pelayanan, dan Persepsi Harga berpengaruh signifikan terhadap Kepuasan Pelanggan Eyelash Extention pada Hanlashes di Gresik, media sosial berpengaruh signifikan terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan dan persepsi harga berpengaruh signifikan terhadap kepuasan pelanggan. Kata Kunci : Media Sosial, Kualitas Pelayanan, Persepsi Harga, Kepuasan Pelanggan
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Kata Kunci : Media Sosial, Kualitas Pelayanan, Persepsi Harga, Kepuasan Pelanggan |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212100126 Ida Asmaul Laili |
| Date Deposited: | 02 Jul 2026 10:16 |
| Last Modified: | 02 Jul 2026 10:18 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/38347 |
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