Satwikayadnya, Anak Agung Gede Agung Aditya (2025) Pengaruh Bauran Promosi dan Dukungan Orang Tua Terhadap Keputusan Pemilihan Perguruan Tinggi Pada Mahasiswa Universitas 17 Agustus 1945 Surabaya. (The Influence of Promotion Mix and Parental Support on College Selection Decisions among University Students 17 August 1945 Surabaya). Masters thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study examines the influence of promotion mix and parental support on new students' decision-making process when choosing Universitas 17 Agustus 1945 Surabaya for the academic year 2023/2024. The research focuses on the dual impact of marketing strategies and familial encouragement in guiding students' academic choices. Employing a quantitative approach with a survey distributed to new students, the study analyzes how promotional elements such as advertising and public relations interact with emotional, informational, and instrumental parental support. The findings reveal a significant interplay between these factors in shaping students’ perceptions and choices. This research contributes to the field of educational marketing and decision-making theory, offering practical recommendations for universities to optimize their promotional strategies while emphasizing the critical role of parental involvement in supporting educational aspirations.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Decision to Choose a University, Promotion Mix, Parental Support |
| Subjects: | H Social Sciences > HA Statistics |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Magister Ilmu Komunikasi |
| Depositing User: | 1182300004 Anak Agung Gede Agung Aditya Satwikayadnya |
| Date Deposited: | 26 Mar 2002 16:22 |
| Last Modified: | 26 Mar 2002 16:22 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/37732 |
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