Integrated Marketing Communication Pada Akun Instagram @bodriespace Dalam Melakukan Promosi. (Integrated Marketing Communication on the Instagram Account @bodriespace in Conducting Promotions).

Nabilla, Vania Assa (2025) Integrated Marketing Communication Pada Akun Instagram @bodriespace Dalam Melakukan Promosi. (Integrated Marketing Communication on the Instagram Account @bodriespace in Conducting Promotions). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The development of technology nowadays is supported by the internet which is increasingly adequate, the function of the internet for the community is to help find everything that needed, which is the Instagram, many people use Instagram as an application to create personal accounts about their personal branding, but this application can also support sales promotions. With these advantages, the Instagram application is one of the good options in running a business, especially in doing promotions, therefore the uses of an Instagram account also requires a strategy to manage an Instagram account so that it is in accordance with the planning. This study has the aim that: the strategy for managing the Instagram account @bodriespace in promoting food and drinks and the unique place of the cafe and the results of managing the Instagram account @bodriespace using a qualitative approach method. With data collection techniques using interviews, observations, and documentation. The informants of this research were the managers of the @bodriespace account and also consumers. This study succeeded in presenting the results through the Planning, Organizing, Actuating and Controlling stages. Then, through this stage, the @bodriespace account can be seen to have a significant increase in followers every month.

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