Syafitri, Metdiyah Ratna (2025) Pengaruh Terpaan Konten Fashion TikTok @leinnns Terhadap Fashion Korean Style Pada Followers di Akun TikTok @leinnns. (The Influence of TikTok Fashion Content by @leinnns on Korean Style Fashion Among Followers on the TikTok Account @leinnns). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to analyze the influence of fashion content exposure on TikTok from the account @leinnns on the adoption of Korean-style fashion among its followers. TikTok, as a leading social media platform, plays a significant role in spreading fashion trends, including the increasingly popular Korean-style fashion. The account @leinnns has over 522,500 followers and frequently shares content inspired by K Pop idols and Korean dramas. This research employs a quantitative method with simple linear regression analysis. Data were collected through questionnaires distributed to 100 respondents who are followers of @leinnns on TikTok. Variables measured include frequency (an average of 4-5 times watching content per week), duration (15-30 minutes per viewing session on average), and level of attention to content (85% of respondents expressed interest in the presented content). The findings indicate that exposure to fashion content significantly influences followers' preferences in adopting elements of Korean-style fashion, including design variations, current trends, product durability, and compatibility of styles with individual preferences. This study underscores the role of social media in shaping the lifestyle and fashion preferences of the younger generation.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | TikTok, content exposure, Korean-style fashion, social media, trend influence. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152100171 Metdiyah Ratna Syafitri |
| Date Deposited: | 21 Mar 2002 16:29 |
| Last Modified: | 21 Mar 2002 16:29 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/36709 |
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