Implementasi Social Exchange Theory Pada Grup Band Indie the Skuy Dengan Penggemarnya Kawan Skuy. (Implementation of Social Exchange Theory in the Indie Band the Skuy with Their Fans, Kawan Skuy).

Anditya, Adika Abraar (2025) Implementasi Social Exchange Theory Pada Grup Band Indie the Skuy Dengan Penggemarnya Kawan Skuy. (Implementation of Social Exchange Theory in the Indie Band the Skuy with Their Fans, Kawan Skuy). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The Skuy is an indie band from Sidoarjo that plays Jazz Ska. They have a quite fanatic fanbase known as Kawan Skuy, making their relationship interesting to study. This research aims to identify the implementations that occur in the relationship between the indie band The Skuy and their fans, Kawan Skuy. The study employs a qualitative approach with a descriptive method. The data collection conducted by the researcher involves three techniques, namely interviews, documentation, and observation. The data validity is ensured through source triangulation techniques, where the researcher verifies the data obtained from informants to ensure that the presented information aligns with the existing reality. The results of this study indicate the implementation of Social Exchange Theory, demonstrated by new experiences for Kawan Skuy as stage crew for The Skuy, free concert tickets provided by The Skuy for Kawan Skuy, mini concerts given by The Skuy to Kawan Skuy, Instagram posts by Kawan Skuy promoting performance schedules, merchandise, and video recaps of The Skuy's gigs. From the social exchanges that have occurred, the relationship between The Skuy and Kawan Skuy can continue in a positive direction.

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