Representasi Kesetaraan Gender dalam Film Barbie 2023 (Analisis Semiotika Roland Barthes). (Representation of Gender Equality in the 2023 Barbie Film (Roland Barthes Semiotic Analysis)).

Rafza, Ridav Refza (2025) Representasi Kesetaraan Gender dalam Film Barbie 2023 (Analisis Semiotika Roland Barthes). (Representation of Gender Equality in the 2023 Barbie Film (Roland Barthes Semiotic Analysis)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research analyzes the representation of gender equality in Barbie 2023 using Roland Barthes' semiotic approach. Gender equality includes an equal state between men and women in the fulfillment of rights and obligations. This research uses a qualitative method with a descriptive approach, where data is taken from key scenes in the movie. The results show that the movie Barbie (2023) represents gender equality in a complex way through narrative and visual elements. Scenes such as Barbie in various professions, Gloria's speech, and the restoration of autonomy rights in Barbieland symbolize the struggle for gender equality. Denotation analysis depicts women being able to take on various important roles in society, while connotation analysis reveals criticism of gender stereotypes and the burden of patriarchy. Through myth, the movie breaks the traditional narrative and creates a new meaning of gender equality. The Barbie movie is not only entertainment, but also a medium of reflection that invites viewers to critically reflect on gender issues.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Gender Equality, Barbie, Semiotic
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1152000323 Ridav Refza Rafza
Date Deposited:	12 Mar 2002 21:15
Last Modified:	12 Mar 2002 21:15
URI:	http://repository.untag-sby.ac.id/id/eprint/36437

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