Syahtiti, Devita (2025) Pengaruh Kualitas Produk, Promosi, dan Customer Value Terhadap Kepuasan Konsumen di Es The Indonesia Nginden Semolo. (The Influence of Product Quality, Promotion, and Customer Value on Consumer Satisfaction at Es The Indonesia Nginden Semolo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine the Effect of Product Quality, Promotion, and Customer Value on Consumer Satisfaction at Es Teh Indonesia Nginden Semolo. This study uses a quantitative method, data collection techniques are by distributing questionnaires offline, the analysis used is multiple linear regression, the sample consists of 100 respondents. The results of the study indicate that all indicators are valid and reliable. The results of the T test state that Product Quality, Promotion, and Customer Value have a significant effect on Consumer Satisfaction. The results of the F test state that Product Quality, Promotion, and Customer Value have a simultaneous effect on Consumer Satisfaction.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Product Quality, Promotion, Customer Value, and Consumer Satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212100068 Devita Syahtiti |
| Date Deposited: | 30 Nov 2001 15:35 |
| Last Modified: | 30 Nov 2001 15:35 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/36435 |
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