Pengaruh Citra Merek, Kualitas Produk, dan Persepsi Harga Terhadap Kepuasan Konsumen Kosmetik Produk Merek Make Over (Studi pada Mahasiswa Program Studi Manajemen Universitas 17 Agustus 1945 Surabaya). (The Influence of Brand Image, Product Quality, and Price Perception on Consumer Satisfaction of Make Over Brand Cosmetics (A Study on Management Program Students at 17 August 1945 University Surabaya)).

Ziana, Nabella Alfiani Nur (2024) Pengaruh Citra Merek, Kualitas Produk, dan Persepsi Harga Terhadap Kepuasan Konsumen Kosmetik Produk Merek Make Over (Studi pada Mahasiswa Program Studi Manajemen Universitas 17 Agustus 1945 Surabaya). (The Influence of Brand Image, Product Quality, and Price Perception on Consumer Satisfaction of Make Over Brand Cosmetics (A Study on Management Program Students at 17 August 1945 University Surabaya)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN KOSMETIK PRODUK MEREK MAKE OVER.pdf
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PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN KOSMETIK PRODUK MEREK MAKE OVER.pdf
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Official URL: http://repository.untag-sby.ac.id

Abstract

This research aims to determine: The influence of brand image, product quality and price perception on consumer satisfaction with make over brand cosmetic products among management study program students at the University of 17 August 1945 Surabaya. The method used in sampling in this research was purposive sampling technique. The research respondents were 100 undergraduate students. Data was collected using a questionnaire and analyzed using multiple linear regression. F Test. T Test for hypothesis analysis, while other tests used data instrument tests which contained validity tests, reliability tests and classical assumption tests consisting of normality tests, multicollinearity tests and heteroscedasticity tests. Testing was carried out using the IBM SPSS 26 program. The results of this research show that Brand Image has a positive and significant effect on consumer satisfaction. Product quality has no significant effect on consumer satisfaction. Price perception has a positive and significant effect on consumer satisfaction. Make Over products are expected to maintain product quality, so that consumers get the best quality and results

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Citra Merek, Kualitas Produk, Persepsi Harga, Kepuasan Konsumen
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 1212000278 Nabella Alfiani Nur Ziana
Date Deposited: 18 Oct 2001 16:42
Last Modified: 18 Oct 2001 16:42
URI: http://repository.untag-sby.ac.id/id/eprint/35666

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