Pengaruh Kualitas Pelayanan, Persepsi Harga, dan Promosi Penjualan Terhadap Kepuasan Konsumen Pada Bengkel Alita Motor di Desa Bangah Kecamatan Gedangan Kabupaten Sidoarjo. (The Influence of Service Quality, Price Perception, and Sales Promotion on Consumer Satisfaction at Alita Motor Workshop in Bangah Village, Gedangan District, Sidoarjo Regency).

Putra, Alfernando Marga (2024) Pengaruh Kualitas Pelayanan, Persepsi Harga, dan Promosi Penjualan Terhadap Kepuasan Konsumen Pada Bengkel Alita Motor di Desa Bangah Kecamatan Gedangan Kabupaten Sidoarjo. (The Influence of Service Quality, Price Perception, and Sales Promotion on Consumer Satisfaction at Alita Motor Workshop in Bangah Village, Gedangan District, Sidoarjo Regency). Undergraduate thesis, Universitas 17 Agustus 1945.

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Abstract

This study aims to determine the effect of Service Quality, Price Perception, and Sales Promotion on Consumer Satisfaction at the Alita Motor Workshop in Bangah Village, Gedangan District, Sidoarjo Regency. The number of samples determined was 100 respondents who had used the services of the Alita Motor Workshop in Bangah Village, Gedangan District, Sidoarjo Regency with non- probability sampling techniques. In data collection using the help of questionnaires with Likert scale value measurements . The data analysis method used is multiple linear regression analysis with the help of the SPSS 25 program. The results of the determinant coefficient () analysis test

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