Makna Simbol Komunikasi Dalam Banner Kampanye Partai Solidaritas Indonesia pada Pemilu 2024. (The Meaning of Communication Symbols in the Campaign Banner of the Indonesian Solidarity Party in the 2024 Election).

Naufal, Ahmad Hilmi (2024) Makna Simbol Komunikasi Dalam Banner Kampanye Partai Solidaritas Indonesia pada Pemilu 2024. (The Meaning of Communication Symbols in the Campaign Banner of the Indonesian Solidarity Party in the 2024 Election). Masters thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research aims to analyze the symbolic meaning of communication in the campaign banners of the Indonesian Solidarity Party (PSI for the 2024 elections. A total of seven banners were analyzed: the "Politics is Our Ninja Way" banner, the "Chill and Polite Politics" banner, the " Joyful Politics" banner, the "Standing Firm with Jokowi" banner, the "PSI, Jokowi's Party" banner, the "Follow Jokowi, Choose PSI" banner, and the "Move On Politics" banner. The theory used in this research is Roland Barthes' semiotics theory, and Roland Barthes' semiotic analysis method is employed to uncover the three levels of meaning in signs: denotation, connotation, and myth. The research findings reveal that each banner has its own meaning, yet they have continuity between them. In the "Polities is Our Ninja Way" banner, the denotative meaning found is an invitation to PS/-style politics and alignment with Jokowi, the connotative meaning is the shadow of Jokowi that cannot be separated from Kaesang and loyalty to Jokowi, and the mythic meaning is politics that moves stealthily like a ninja and tyrannical politics. In the "Chill and Polite Politics" banner, the denotative meaning found is an invitation to relaxed and polite politics and the youthful spirit, the connotative meaning is the Indonesian Solidarity Party's political stance towards Indonesia's political situation and the privilege of being the president's child, and the mythic meaning is the understanding of dynastic or monarchical politics growing within PSI and the political situation that is neither relaxed nor polite. In the "Joyful Politics" banner, the denotative meaning found is joy, cheerfulness, and happiness, and approval of leadership, and the Jokowi spirit, the connotative meaning is the political atmosphere the Indonesian Solidarity Party wants to achieve and members' approval of Kaesang as a leader, and the mythic meaning is practical politics to attract young voters and Jokowi's fans. In the "Standing Firm with Jokowi" banner, the denotative meaning found is the Jokowi spirit and support for Jokowi's views, the connotative meaning is alignment with Jokowi with the aim of gaining votes from Jokowi's fans and young voters, and the mythic meaning is the continuity of support with Jokowi. In the "PSI, Jokowi's Party" and "Follow Jokowi, Choose PSI" banners, the same meanings are found, namely, the denotative meaning of alignment with Jokowi, the connotative meaning of the party's siding with Jokowi's political goals, and the mythic meaning of dynastic politics or the implementation of monarchical ideology. In the "Move On Politics" banner, the denotative meaning found is an invitation to change for the better, the connotative meaning is an invitation to change from a tense political situation to a pleasant political situation, and the mythic meaning is PSI, which initially had a strong socialist ideology, changing to a pragmatic ideology. From the results of this research, a syntagma can be drawn: the denotative meaning of youthful politics, the connotative meaning of obedience to Jokowi, and the mythic meaning of tyrannical and pragmatic politics.

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