Retorika Komunikasi Konten Kreator Dalam Penyampaian Unboxing Pada Channel Youtube Fitra Eri. (Rhetoric of Content Creator Communication in Unboxing Submission on Fitra Eri's Youtube Channel).

Virgiawan, Rafi Naufal (2024) Retorika Komunikasi Konten Kreator Dalam Penyampaian Unboxing Pada Channel Youtube Fitra Eri. (Rhetoric of Content Creator Communication in Unboxing Submission on Fitra Eri's Youtube Channel). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Digitalization has formed an important foundation in everyday life, introducing significant changes in the way humans interact and access information. YouTube, as the largest online video platform in the world, is the main platform for content creators such as Fitra Eri, a successful automotive YouTuber with more than 2.7 million subscribers. Fitra Eri's success is even in influencing celebrity purchasing decisions and attracting the attention of her audience. Communication and packaging aspects are also important things for Fitra Eri to know. This research aims to analyze the rhetoric of verbal communication on Fitra Eri's YouTube Channel and the methods used by Fitra Eri in packaging its content. The content that will be analyzed is " Unboxing Honda Elektrik Yang Sangat Cute Dan Rare". This research uses a qualitative method with a content analysis approach. The results of these findings state that in the rhetoric of verbal communication, Fitra Eri succeeded in creating interesting and friendly content with a relaxed and interactive language style. His lively narrative style, humor, and detailed descriptions provide an unboxing experience that is entertaining, informative, and full of enthusiasm.

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