Riandi, Ahmad (2024) Pengaruh Lokasi, Persepsi Harga, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen pada Cafe Sinar Baru Kopi di Sumenep. (The Influence of Location, Price Perception, and Service Quality on Consumer Satisfaction at Sinar Baru Coffee Cafe in Sumenep). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The aim of the research is to determine the influence of variables on consumer satisfaction at Sinar Baru Kopi Sumenep. Identification, Analysis and Evidence of the New Light of Sumenep Coffee. This research utilizes quantitative methods, the method used in sampling in this research is non-probability sampling. as well as initial information obtained by distributing questionnaires to 100 consumers or customers of Sinar Baru Kopi Sumenep. In this study, data was collected using a questionnaire in the form of a questionnaire via Google Form. The testing instruments used in this study were validity test, reliability test, assumption test and multiple linear regression analysis test, while for hypothesis testing the researcher used the partial test (T). and simultaneous test (F) and R2 test or coefficient of determination. Testing was carried out using SPSS 24. This study shows that location awareness has an important influence on consumer satisfaction, price perception has an important influence on consumer satisfaction, and service quality has an important influence on partial consumer satisfaction. Location, price perception, and service quality have an important influence on consumer satisfaction simultaneously. This has a significant impact on consumer satisfaction of Sinar Baru Kopi Sumenep.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Location, Price Perception, Service Quality, Consumer Satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000260 AHMAD RIANDI |
| Date Deposited: | 15 Nov 2001 21:08 |
| Last Modified: | 15 Nov 2001 21:08 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/34483 |
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