Pristiana, Alvira Febrian (2024) Strategi Content Marketing sebagai Upaya Mempertahankan Loyalitas Pelanggan Pastella Indonesia (Analisis Model AISAS pada Akun Instagram dan TikTok Pastella Indonesia). (Content Marketing Strategy as an Effort to Maintain Pastella Indonesia Customer Loyalty (AISAS Model Analysis on Pastella Indonesia's Instagram and TikTok Accounts)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The development of marketing patterns based on developments in communication technology has become something profitable in the business sector. The marketing model which is also experiencing development makes it easier for business people to carry out promotions as a development effort, one of which is maintaining customer loyalty. The AISAS marketing model is an analysis technique that can be used in a brand's content marketing strategy. Pastella Indonesia is one of the businesses that implements a content marketing strategy as an effort to maintain customer loyalty. In this research, researchers want to reveal the success of content marketing on social media in an effort to maintain Pastella Indonesia customer loyalty.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Marketing, AISAS, Content Marketing, Customer Loyalty |
| Subjects: | H Social Sciences > HG Finance |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152000094 Alvira Febrian Pristiana |
| Date Deposited: | 24 Oct 2024 01:58 |
| Last Modified: | 08 Feb 2001 19:25 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/34432 |
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