Manaf, Yahya Abdul (2024) Pengaruh Kualitas Produk, Persepsi Harga, Cita Rasa, Dan Brand Image Terhadap Loyalitas Pelanggan Pada Rumah Makan Bebek Sinjay Bangkalan. (The Influence of Product Quality, Perception of Price, Taste, And Brand Image on Customer Loyalty at Bebek Sinjay Bangkalan Eating House). Undergraduate thesis, Universitas 17 Agutus 1945 Surabaya.
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Abstract
The aim of this research is to determine and analyze the influence of product quality, price perception, taste and brand image on customer loyalty at Bebek Sinjay Bangkalan Restaurant. The population in this study were customers of Bebek Sinjay Bangkalan Restaurant who had purchased food more than once. This type of research uses quantitative data with a purposive sampling technique of 100 respondents. Data was collected using a questionnaire, and analysis was carried out using multiple linear regression. Hypothesis testing is carried out using the t test (partial) and F test (simultaneous). The research results show that simultaneously (F Test) Product Quality (X1), Price Perception (X2), Taste (X3), and Brand Image (X4) have a significant effect on Customer Loyalty (Y) at Bebek Sinjay Bangkalan Restaurant. The t test (partial) shows that Product Quality (X1), Taste (X3), and Brand Image (X4) have a significant influence on Customer Loyalty (Y), while Price Perception (X2) does not have a significant influence.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Product Quality, Price Perception, Taste, Brand Image, Customer Loyalty. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000199 Yahya Abdul Manaf |
| Date Deposited: | 15 Nov 2001 21:16 |
| Last Modified: | 15 Nov 2001 21:16 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/33983 |
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- Pengaruh Kualitas Produk, Persepsi Harga, Cita Rasa, Dan Brand Image Terhadap Loyalitas Pelanggan Pada Rumah Makan Bebek Sinjay Bangkalan. (The Influence of Product Quality, Perception of Price, Taste, And Brand Image on Customer Loyalty at Bebek Sinjay Bangkalan Eating House). (deposited 15 Nov 2001 21:16) [Currently Displayed]
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