Baskoro, Muhammad Abi (2024) Strategi Pemasaran dan Kualitas Pelayanan Jasa Satrio Tour & Travel Sidoarjo. (Marketing Strategy and Service Quality of Satrio Tour & Travel Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research aims to analyze the marketing strategy and service quality implemented by Satrio Tour & Travel Sidoarjo. This company operates in the field of providing travel and tourism services. In the competitive tourism industry, the Company's success is highly dependent on its ability to attract and retain customers through various effective service strategies and improving service quality. This research uses a qualitative approach with a case study method. Data was collected through interviews, observation and analysis of internal company documents. The data analysis techniques used include descriptive analysis and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The research results show that Satrio Tour & Travel Sidoarjo uses various marketing strategies involving the use of social media, special promotions, attractive tour packages, and collaboration with third parties such as hotels and other travel agents. Apart from that, service quality which includes speed of response, accuracy of information, friendly attitude of staff, and ease of the ordering process also plays an important role in increasing customer satisfaction. Based on these results, the combination of effective marketing strategies and high service quality contributes significantly to customer satisfaction and the success of the Satrio Tour & Travel Sidoarjo business. In the future, it is recommended that companies continue to develop innovations in digital marketing and maintain high standards in service in order to maintain competitiveness in the competitive tourism industry.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Marketing Strategy, Service Quality, Customer Satisfaction, Satrio Tour & Travel |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1122000005 Muhammad Abi Baskoro |
| Date Deposited: | 03 Dec 2024 03:12 |
| Last Modified: | 03 Dec 2024 03:12 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/33773 |
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