Pengaruh Desain Produk, Word of Mouth, dan Persepsi Harga Terhadap Keputusan Pembelian Produk Tupperware di Kabupaten Sidoarjo. (The Influence of Product Design, Word of Mouth, and Price Perception on The Decision To Purchase Tupperware Products in Sidoarjo District).

Ramadhan, Muhammad Athallah Syahrul (2024) Pengaruh Desain Produk, Word of Mouth, dan Persepsi Harga Terhadap Keputusan Pembelian Produk Tupperware di Kabupaten Sidoarjo. (The Influence of Product Design, Word of Mouth, and Price Perception on The Decision To Purchase Tupperware Products in Sidoarjo District). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The people of Sidoarjo are increasingly aware of the negative impact of single-use plastic on the environment. Tupperware, with its durable design and focus on reducing single-use plastic waste, has become a symbol of environmental awareness in the Sidoarjo region. This research aims to determine the influence of product design variables, word of mouth, and price perceptions on purchasing decisions for Tupperware products in Sidoarjo Regency with 100 samples using quantitative methods. Testing was carried out with the SPSS 25 program. The analysis technique used in this research is multiple linear regression F test, T test for hypothesis analysis, while other tests use data instrument tests which contain validity tests, reliability tests and classic assumption tests consisting of normality tests, multicollinearity tests and heteroscedasticity tests. . The research results show that simultaneously all independent variables have an influence on the dependent variable, namely purchasing decisions. The partial research results show that product design variables, word of mouth, and price perceptions have a positive and significant effect on purchasing decision variables.

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