Pengaruh Green Product, Inovasi Produk dan Persepsi Harga terhadap Keputusan Pembelian Konsumen Produk IKEA di Kabupaten Sidoarjo. (The Influence of Green Products, Product Innovation and Price Perceptions on Consumer Purchase Decisions for Ikea Products in Sidoarjo City).

Ali, M. Farrel Haidar (2024) Pengaruh Green Product, Inovasi Produk dan Persepsi Harga terhadap Keputusan Pembelian Konsumen Produk IKEA di Kabupaten Sidoarjo. (The Influence of Green Products, Product Innovation and Price Perceptions on Consumer Purchase Decisions for Ikea Products in Sidoarjo City). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research aims to determine the influence of green product variables, product innovation and price perceptions on purchasing decisions for IKEA products in Sidoarjo City with a population of IKEA product consumers in Sidoarjo Regency with 100 samples using quantitative methods. Testing was carried out with the IBM SPSS Statistics Version 26 program. The analysis technique used in this research is multiple linear regression F test, T test for hypothesis analysis, while other tests use data instrument tests which contain validity tests, reliability tests and classic assumption tests consisting of normality tests, multicollinearity tests and heteroscedasticity tests. . The research results show that simultaneously all independent variables together have an influence on the dependent variable, namely purchasing decisions. The partial research results show that green product variables, product innovation and price perception have a positive and significant effect on purchasing decision variables.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Green Product, Product Innovation, Price Perception, Purchasing Decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User:	1212000175 M Farrel Haidar Ali
Date Deposited:	15 Nov 2001 21:04
Last Modified:	15 Nov 2001 21:04
URI:	http://repository.untag-sby.ac.id/id/eprint/33655

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