Analisis Resepsi Plagiarisme Konten Dalam Youtube Ferry Irwandi (Studi Pada Konten Kreator Surabaya). (Analysis of Content Plagiarism Reception in Youtube Ferry Irwandi (Study on Surabaya Creator Content)).

Maharani, Retno Tri (2024) Analisis Resepsi Plagiarisme Konten Dalam Youtube Ferry Irwandi (Studi Pada Konten Kreator Surabaya). (Analysis of Content Plagiarism Reception in Youtube Ferry Irwandi (Study on Surabaya Creator Content)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The ease of production and dissemination of content on social media has given rise to a large number of content creators and a surge of creative content. However, the abundance of content on social media has also led to the emergence of unethical practices such as plagiarism, which involves the unauthorized use of words, ideas, graphics, images, or any other material without proper attribution. Ferry Irwandi uploaded a video on his personal YouTube channel to express his opinion on the plagiarism accusations made by content creator Mattdicx against fellow content creator Anas Creative. This study aims to examine the reception of five Surabaya�based content creators regarding content plagiarism through Ferry Irwandi's YouTube video. To analyze their reception, the study employs Stuart Hall's reception analysis method. The results of the Stuart Hall reception analysis categorize the informants into three audience types: Hegemonic Dominant Position, Negotiated Position, and Oppositional Position. However, the final analysis reveals two distinct audience types: four informants fall under the Hegemonic Dominant Position, and one informant falls under the Negotiated Position. The informants' reception is influenced by their thought patterns, educational and professional backgrounds, experiences and understanding of plagiarism, and their tenure (career level) as content creators.

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