Fenomena Menonton Tayangan University War Pada Mahasiswa Ilkom UNTAG Surabaya (Studi Fenomenologi Budaya Belajar Korea Pada Mahasiswa). (The Phenomenon of Watching University War Shows among UNTAG Surabaya Science and Communication Students (Phenomenological Study of Korean Learning Culture among Students)).

Meilina, Dwi Riska (2024) Fenomena Menonton Tayangan University War Pada Mahasiswa Ilkom UNTAG Surabaya (Studi Fenomenologi Budaya Belajar Korea Pada Mahasiswa). (The Phenomenon of Watching University War Shows among UNTAG Surabaya Science and Communication Students (Phenomenological Study of Korean Learning Culture among Students)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

In the past two decades, Korean culture has experienced rapid development, giving rise to the phenomenon known as the "Korean Wave" or Hallyu, which has spread widely across various parts of the world, including Indonesia. This phenomenon has had a significant impact on daily life, especially among the millennial generation. Although some are opposed to the Korean Wave due to globalization and rapid advancements in information technology, many Indonesians have embraced and enjoyed Korean cultural products such as pop music (K-pop), dramas, and variety shows. K-pop, as one of the main products of Hallyu, plays a crucial role in South Korea's economic growth, supported by the government through the establishment of the Ministry of Culture with a special department for K-pop in the late 1990s. In Indonesia, K-pop has millions of fans and ranks high in social media interactions and video views. The popularity of K-pop not only enhances the global image of Korean culture but also positively impacts South Korea's economic, tourism, cultural, and political sectors. This phenomenon paves the way for other Korean cultural products such as dramas and reality shows, further expanding the influence of Hallyu worldwide.

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