Personal Selling Sebagai Strategi Komunikasi Pemasaran Pada CV. Mulia Edutainment. (Personal Selling as a Marketing Communication Strategy on CV. Mulia Edutainment).

Niagara, Johan Bagaskara Fajar (2024) Personal Selling Sebagai Strategi Komunikasi Pemasaran Pada CV. Mulia Edutainment. (Personal Selling as a Marketing Communication Strategy on CV. Mulia Edutainment). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Personal selling by marketing is used by CV Mulia Edutainment in promoting tour services, including educational tours to the general public or community. Personal selling uses direct communication which allows two-way communication between the seller and potential customers so that the seller must be active in visiting potential customers to offer products from his company. The personal selling strategy has been used by CV Mulia Edutainment for a long time. The purpose of this research is to find out personal selling activities as a marketing communication strategy carried out by CV. Mulia Edutainment. This research uses a qualitative approach with descriptive methods and uses interviews, observation, and documentation to collect data. The results of the study showed relevance to the theory applied. Personal selling is a marketing communication strategy that is very effective in attracting educational tour consumers. Personal selling is done by directly visiting consumers to schools and then meeting face to face and demonstrating products so that consumers are more easily interested in using the services offered. As well as making it easier for salespeople to identify and analyze prospective buyers.

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