Pratama, Dewa Ananda Medy (2024) Pengaruh Kualitas Produk, Persepsi Harga, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Produk Conveyor di Nasa Rubber Kecamatan Tulangan Kabupaten Sidoarjo. (The Influence of Product Quality, Price Perception, and Service Quality on Consumer Satisfaction of Conveyor Products at Nasa Rubber, Tulangan District, Sidoarjo Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PRODUK CONVEYOR DI NASA RUBBER KECAMATAN TULANGAN KABUPATEN SIDOARJO.pdf Restricted to Repository staff only Download (3MB) | Request a copy |
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Abstract
Penelitian ini bertujuan untuk menganalisis apakah Kualitas Produk, Persepsi Harga, Kualitas Pelayanan berpengaruh terhadap kepuasan konsumen pada produk Conveyor di CV. Nasa Rubber Kecamatan Tulangan Kabupaten Sidoarjo baik secara parsial maupun simultan. Penelitian ini dilakukan pada konsumen yang pernah membeli produk Conveyor di CV. Nasa Rubber Kecamatan Tulangan Kabupaten Sidoarjo Dengan jumlah sampel sebanyak 80 responden yang dikumpulkan menggunakan kuesioner dan teknik analisis yang digunakan adalah Uji Validitas, Uji Reliabilitas dan Regresi Linier Berganda dengan SPSS 27. Hasil dari penelitian ini Kualitas Produk, Persepsi Harga, Kualitas Pelayanan secara simultan berpengaruh signifikan terhadap kepuasan konsumen produk Conveyor di CV. Nasa Rubber Kecamatan Tulangan Kabupaten Sidoarjo, Kualitas Produk berpengaruh positif dan signifikan terhadap kepuasan konsumen produk Conveyor di CV. Nasa Rubber Kecamatan Tulangan Kabupaten Sidoarjo, Persepsi Harga berpengaruh positif berpengaruh terhadap kepuasan konsumen produk Conveyor di CV. Nasa Rubber Kecamatan Tulangan Kabupaten Sidoarjo, Kualitas Pelayanan berpengaruh positif signifikan terhadap kepuasan konsumen produk Conveyor di CV. Nasa Rubber Kecamatan Tulangan Kabupaten Sidoarjo.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Kualitas Produk, Persepsi Harga, Kualitas Pelayanan, Kepuasan Konsumen. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000091 Dewa Ananda Medy Pratama |
| Date Deposited: | 15 Nov 2001 20:28 |
| Last Modified: | 15 Nov 2001 20:28 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/32945 |
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