Wijayaningrum, Shinta Giar (2024) Strategi Branding UKM Graha Sinema Universitas 17 Agustus 1945 Surabaya Melalui Konten Learning Cinematography With Graha Sinema. (Branding Strategy of Graha Sinema UKM University August 17, 1945 Surabaya Through Learning Cinematography With Graha Sinema Content). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research focuses on the branding strategy carried out by UKM Graha Sinema Universitas 17 Agustus 1945 Surabaya through the content of "Learning Cinematography with Graha Sinema". By implementing a two-way communication symmetrical model, UKM Graha Sinema utilizes the "Learning Cinematography with Graha Sinema" content on Instagram to form a good image or branding. By looking at the interaction between UKM Graha Sinema and its public. Then carry out two�way communication so as to create a reciprocal relationship between UKM Graha Sinema and their public. The method used in this research is descriptive qualitative using data collection techniques in the form of observation and interviews. The results of this study are based on the character of the two-way communication symmetrical model, UKM Graha Sinema have successfully implemented the two-way communication symmetrical model. This is evidenced by the two-way communication between UKM Graha Sinema and the public and the reciprocal relationship that exists. There is interaction between UKM Graha Sinema and its public on the Learning Cinematography With Graha Sinema content on UKM Graha Sinema Instagram social media.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Branding Strategy, UKM Graha Sinema, Two Ways Communication Symmetrical Model, Learning Cinematography With Graha Sinema content. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152000350 Shinta Giar Wijayaningrum |
| Date Deposited: | 23 Jan 2001 15:59 |
| Last Modified: | 23 Jan 2001 15:59 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/32596 |
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