Strategi Komunikasi Pemasaran Digital Agency Brandstoria Melalui Media Sosial Instagram Dalam Membangun Brand Awareness Sate Asin Garuda. (Agency Brandstoria's Digital Marketing Communication Strategy Through Instagram Social Media in Building Brand Awareness of Garuda Salted Sate).

Agil, Muhammaad Rif'al (2024) Strategi Komunikasi Pemasaran Digital Agency Brandstoria Melalui Media Sosial Instagram Dalam Membangun Brand Awareness Sate Asin Garuda. (Agency Brandstoria's Digital Marketing Communication Strategy Through Instagram Social Media in Building Brand Awareness of Garuda Salted Sate). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Brand Awarness is currently still the main role for every company. Similar to the Sate Asin Garuda company engaged in the FnB sector, they want to build branding through the services of the Brandstoria company, in the process of building brand awarness brandstoria focuses on digital marketing communication strategies in building branding for Sate Asin Garuda through Instagram Social Media. Using qualitative research methods and descriptive approaches with AISAS analysis on digital marketing through Instagram social media. So this research resulted in brandstoria's efforts in building a brand on Sate Asin Garuda. Through the results of the AISAS analysis, there is an affirmation of the Tagline formed "THIS IS THE NEW WAY TO EAT SATE" on Instagram posts for the new Sate Asin Garuda outlet (Attention), increasing promotion by attractinginterestInterest) to the audience to be interested in the products they offer through the PAKSIS (PAKet MahaS/Swa) promo, In addition, Brandstoria also provides a touch of information sharing through the placement of website links on the bio feature (Search), creating UGC content on Instagram social media by going through the content along with the caption, in addition to getting likes and comments the brandstoria agency also maintains Engagement by responding to an action (Action).

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