Analisis Kebutuhan dan Kualitas Pelayanan Parkir dengan Metode IPA (Importance Performance Analysis) di Pasar Ikan Hias Gunungsari Surabaya. (Analysis of Parking Service Needs and Quality Using the IPA (Importance Performance Analysis) Method at the Gunungsari Ornamental Fish Market, Surabaya).

Ilham, Achmad Restu (2024) Analisis Kebutuhan dan Kualitas Pelayanan Parkir dengan Metode IPA (Importance Performance Analysis) di Pasar Ikan Hias Gunungsari Surabaya. (Analysis of Parking Service Needs and Quality Using the IPA (Importance Performance Analysis) Method at the Gunungsari Ornamental Fish Market, Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Seiring dengan adanya faktor meningkatnya jumlah populasi penduduk di suatu wilayah serta diikuti juga dengan perkembangan di berbagai sektor, terutama sektor ekonomi. Hal ini ditunjang dengan meningkatnya kepemilikan jumlah kendaraan yang berpengaruh terhadap perkembangan kegiatan manusia di suatu kawasan yang memiliki tingkat presentase kegiatan yang tinggi di suatu kawasan. Dalam rangka mencapai tingkat kepuasan masyarakat terhadap kinerja fasilitas parkir, diperlukan sebuah penelitian yang akan mengevaluasi tingkat pelayanan yang diberikan. Tujuan utamanya adalah untuk mengetahui kapasitas parkir, jumlah kendaraan keluar masuk, indeks parkir, serta karakteristik parkir menggunakan metode IPA (Importance Performance Anaylsis) dan dilakukan uji validitas pada sejumlah pengguna fasilitas parkir dengan penyebaran kusioner serta dengan menggunakan software SPSS (Statistical Program for Social Science). Keunggulan menggunakan metode SPSS (Statistical Program for Social Science) adalah untuk mengetahui berbagai kuadran pada tingkat kepuasan pelanggan, serta mengetahui diagram kartesius untuk menentukan tingkat resiko kuadran tersebut. Hasil dari penelitian ini akan membantu dalam menyusun perencanaan yang efektif dan matang bagi para pemangku kebijakan, baik itu pemberi layanan maupun pemerintah setempat. Hal ini akan memungkinkan mereka untuk merumuskan kebijakan penataan parkir yang lebih baik di kawasan Pasar Ikan Hias Gunungsari Surabaya. Diharapkan ke depannya, penataan parkir ini dapat menjadi acuan bagi para pengunjung pasar untuk merasakan pengalaman yang lebih baik. Kata kunci : IPA (Importance Performance Anaylsis), SPSS (Statistical Program for Social Science), Parkir, Kepuasan.

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