Aulia, Zidni Hikmanda (2024) Pengaruh Kualitas Pelayanan, Promosi dan Persepsi Harga Terhadap Kepuasan Pelanggan Photocandy Studio di Royal Plaza Surabaya. (The Influence of Service Quality, Promotion and Price Perception on Photocandy Studio Customer Satisfaction at Royal Plaza Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945.
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Abstract
Photocandy Studio, a self photo studio in Surabaya, has experienced rapid growth through technological innovation and social media promotions. Despite capturing attention with its unique self photo studio concept and facilities such as Onesie costumes and various backgrounds, the business faces challenges in terms of service quality, leading to customer criticism and tarnishing its reputation. This research focuses on service quality, price perception, and social media promotions. The analysis results indicate that service quality, promotions, and price perception positively and significantly influence customer satisfaction at PhotoCandy Studio Royal Plaza Surabaya. Service quality, including factors like comfort and pricing, remains a primary concern for customers, while promotions with elements of gifts, sponsorship, and media impressions have a significant impact. Price perception, as a quality signal, also positively influences customer satisfaction. Thus, these factors collectively contribute to the overall level of customer satisfaction at PhotoCandy Studio Royal Plaza Surabaya.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Service quality, promotion, price perception, customer satisfaction, SPSS |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000230 Zidni Hikmanda Aulia |
| Date Deposited: | 07 Aug 2024 02:29 |
| Last Modified: | 16 Aug 2024 03:45 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/31281 |
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