Pengaruh Brand Trust, Brand Equity, dan Brand Image Minyak Goreng Filma Terhadap Loyalitas Pelanggan di PT. XYZ Surabaya. (The Influence of Brand Trust, Brand Equity, and Brand Image of Filma Cooking Oil on Customer Loyalty at PT. XYZ Surabaya).

Putra, Rizki Eka (2024) Pengaruh Brand Trust, Brand Equity, dan Brand Image Minyak Goreng Filma Terhadap Loyalitas Pelanggan di PT. XYZ Surabaya. (The Influence of Brand Trust, Brand Equity, and Brand Image of Filma Cooking Oil on Customer Loyalty at PT. XYZ Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research aims to prove and analyze how brand trust has a direct effect on customer loyalty at PT.XYZ Surabaya. To prove and analyze how brand equity has a direct effect on customer loyalty at PT. XYZ Surabaya. To prove and analyze how brand image has a direct effect. on customer loyalty at PT.XYZ Surabaya, to prove and analyze how brand trust, brand equity, and brand image simultaneously influence customer loyalty. The sample used in this research was 100 respondents consisting of 100 consumers of PT. XYZ Surabaya. The data processing method used is data analysis with multiple linear regression. The research results show that brand trust has a significant effect on customer loyalty at PT. XYZ Surabaya, Brand equity has a significant effect on customer loyalty at PT. XYZ Surabaya, Brand image has a significant effect on customer loyalty at PT. XYZ Surabaya. Brand trust, brand equity and brand image simultaneously have a significant effect on customer loyalty at PT. XYZ Surabaya.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Trust, Brand Equity, Brand Image, Customer Loyalty
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User:	1212000326 Rizki Eka Putra
Date Deposited:	17 Oct 2001 17:39
Last Modified:	17 Oct 2001 17:39
URI:	http://repository.untag-sby.ac.id/id/eprint/30404

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