Fahmi, Muchammad (2024) PENGARUH ENVORENMENTAL KNOWLEDGE DAN ENVIRONMENTAL AWARENESS TERHADAP GREEN PURCHASE INTENTION KEPADA KONSUMEN GALON LE MINERALE SEKALI PAKAI. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk menginvestigasi pengaruh Pengetahuan Lingkungan dan Kesadaran Lingkungan terhadap Niat Beli Produk Hijau pada calon konsumen Galon Le Minerale Sekali Pakai. Temuan utama penelitian ini menunjukkan bahwa Pengetahuan Lingkungan memiliki pengaruh yang signifikan terhadap Niat Beli Produk, mengindikasikan bahwa pemahaman konsumen tentang isu-isu lingkungan memengaruhi keinginan mereka untuk membeli produk hijau. Selain itu, Kesadaran Lingkungan juga memberikan kontribusi yang signifikan terhadap Niat Beli Produk, menegaskan bahwa kesadaran individu terhadap dampak lingkungan berperan dalam pembentukan preferensi pembelian.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Environmental Knowledge, Environmental Awareness dan Green Purchase Intention |
| Subjects: | A General Works > AS Academies and learned societies (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis |
| Depositing User: | 1211900030 Muchammad Fahmi |
| Date Deposited: | 24 Jul 2026 01:49 |
| Last Modified: | 24 Jul 2026 01:49 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/30398 |
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