Wardhoyo, Vinona Surya (2024) Analisis Faktor-Faktor yang Mempengaruhi Permintaan Makanan Seafood di Rumah Makan Bang Jaja Kota Surabaya. (Analysis of Factors that Influence the Demand for Seafood at the Bang Jaja Restaurant, Surabaya City). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research aims to analyze the influence of price, consumer tastes and consumer income on demand for seafood at Bang Jaja Restaurant, Surabaya City. Types and sources of data use a quantitative approach with primary and secondary data. This research used 100 samples. The research variables consist of the dependent variable, namely the demand for Bang Jaja seafood food. The independent variables are price, consumer tastes and consumer income. The data analysis tool uses the multiple linear regression method. Based on the results of multiple linear regression analysis, the results obtained are � = 2.92 + 0.28X1 + 0.39X2+ 0.10X3 + �. It was found that the T-calculated price of seafood food at Bang Jaja Restaurant, Surabaya City was 4,807, consumer appetite was 5,800, and consumer income was 1,439. Meanwhile, for simultaneous testing, the F-count value was 39.669 with a significance probability value of 0.000 which is smaller than 0.05. Thus Ha and H_1 are accepted. The conclusion of this research shows that price, consumer tastes and consumer income influence the demand for seafood at Bang Jaja Restaurant, Surabaya City
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Demand for Seafood Food, Price of seafood food at Bang Jaja Restaurant, Consumer Tastes, Consumer Income |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HG Finance H Social Sciences > HJ Public Finance H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Pembangunan |
| Depositing User: | 1232000043 Vinona Surya W ardhoyo |
| Date Deposited: | 21 Aug 2024 07:01 |
| Last Modified: | 23 Sep 2024 05:40 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/29892 |
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