Analisis Resepsi Mahasiswa Ilkom Untag terhadap Pesan Toxic Masculinity Melalui Foto Instagram Jefri Nichol. (Analysis of Ilkom Untag Student Reception on Toxic Masculinity Messages Through Jefri Nichol's Instagram Photos).

Nadira, Niluh Devi (2024) Analisis Resepsi Mahasiswa Ilkom Untag terhadap Pesan Toxic Masculinity Melalui Foto Instagram Jefri Nichol. (Analysis of Ilkom Untag Student Reception on Toxic Masculinity Messages Through Jefri Nichol's Instagram Photos). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Gender discrimination refers to unfair or discriminatory treatment based on a person's sex. This injustice is shown by the difference in society's treatment of one gender. Like society's stereotype of men demanding to be strong, assertive and aggressive. Differences in society's construction of this view cause the phenomenon of toxic masculinity. The term toxic masculinity is a concept that refers to cultural norms and behavior related to traditional masculinity stereotypes that have a negative impact on men. From the problem of the phenomenon of toxic masculinity, society creates social constructions on men which result in pressure on each individual. This research uses a qualitative method with analysis of Stuart Hall's reception, where this research focuses on the reception of Untag Surabaya communication science students who have taken gender communication courses towards the rejection of toxic masculinity which is displayed through Jefri Nichol's photo on his personal Instagram and uses a constructivist approach. The aim of this research is to determine the meaning and various points of view of communication science students regarding the phenomenon of toxic masculinity in Jefri Nichol's Instagram post wearing a long dress. The results of this research found that there were six informants who occupied a dominant position, where these informants had a reception that the feminine clothing worn by Jefri was a form of expressing himself through clothing and features that were considered feminine. Meanwhile, the other two informants adhered to a negotiating position and an opposition position in that they had the perception that the clothing worn by Jefri was not in accordance with the culture that had been implemented.

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