Sari, Devita Eka Nur Oktavia (2023) Pengaruh Kualitas Produk, Keamanan Berbelanja dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Marketplace Shopee (Studi di Desa Kesamben Wetan, Driyorejo-Gresik). (The Influence of Product Quality, Shopping Safety and Service Quality on Consumer Satisfaction at the Shopee Marketplace (Study in Kesamben Wetan Village, Driyorejo-Gresik)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to prove and analyze the effect of product quality, shopping safety and service quality against consumer satisfaction on Shopee Marketlace (case study in the Kesamben Wetan village, Driyorejo-Gresik). The sampling technique in this study was non-probability sampling using purposive sampling, with a total sample of 100 respondents. Collecting data using questionnaires and interview then analyzed using multiple linear regression. From data analysis it can be concluded that product quality does not have a significant positive effect on customer satistaction. Shopping safety has a sinificant positive effect on consumer satisfaction. And service quality has a significant positive effect on customer satisfaction. And for the F-test of the consumer satisfaction variable, the Fcount value is 30.34 with a significance of 0.000 (0.000 < 0.05).
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Product Quality, Shopping Safety, Service Quality and Consumer Satisfaction. |
Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
Depositing User: | 1211900047 Devita Eka Nur Oktavia Sari |
Date Deposited: | 29 Jan 2024 07:20 |
Last Modified: | 31 Jan 2024 02:45 |
URI: | http://repository.untag-sby.ac.id/id/eprint/26512 |
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